Design
SERVICES
Every collection becomes sharper, cohesive, and aligned with your audience. Gaps are addressed, strengths amplified, and product decisions are tied directly to growth, margin and positioning.
-
Assortment Optimization: Align to maximize margin, impact & scalability.
-
Whitespace Discovery: Identify clear opportunities.
-
Range Planning & Product Architecture: Balance innovation, performance & potential.
-
Design Team Leadership: establish clear goals and the systems to achieve them.
02 CREATIVE DIRECTION
Defining Creative Direction as a decision framework. Ensuring innovation, materials and product intent are elevated by a cohesive vision.
-
Future Forecasting: Anticipate and identify trends, colour, material innovation that translate into meaningful product concepts.
-
Design Guards: Establish visual and product guardrails to maintain clarity and distinction in the market.
-
Inspiring roadmap: Align product team around a shared vision.​
03 APPAREL DESIGN
Design leadership that achieves brand clarity, performance goals, customer connection and market distinction.
-
Lead multi-category apparel collections. Defining silhouette, materials, trims, and cohesive product stories.
-
Apparel design informed by research, wear-testing, and user feedback, with fit consistency across the range.
-
Translate product briefs into commercially successful designs.
04 APPAREL GRAPHICS
Custom artwork that connects with authentically with your audience and amplifies your brand mission.
-
Develop seasonal and evergreen graphic direction: Mens, women's, kids and accessories.
-
Custom design artwork: repeat patterns, placement graphics, trim design, applique.
-
Create production ready artwork and factory specs that align with production requirements and budget
-
Establish graphic standards, templates, and workflows to improve consistency, efficiency, and quality across seasons.