ABOUT

Creative and product leadership for apparel brands seeking distinction, relevance, and longevity.

Sarah shapes product from vision through execution. Aligning creative direction, design, colour and raw materials into a distinctive, covetable collection. Decisions are made deliberately so collections are intentional, credible, and aligned with your brand mission.

With experience leading design teams and collaborating with global factories and mills, Sarah guides collections from concept through production. Her leadership shapes collections that cut through the noise, resonate with the right customer, and hold relevance over time.

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FIELD OBSERVATION

Biking, running, hiking and exploring the outdoors provides me direct insight into the needs and desires of active people. Every design is rooted in observation, experience and consideration for it's impact on the world.

ARTIST

Art has formed a large part of how I live and who I am. I am as interested in the process of creation as the outcome. It shapes how I see the world, connect with community and guides the way I approach design.

TEAM LEAD

Leading design teams for over 10 years for emerging and start-up brands, I establish processes that allow for collaboration and creativity to thrive. Transforming ideas into distinctive, evergreen collections.

FUTURE FOCUSED

Human judgment guides every decision, ensuring brands remain authentic and distinct. AI accelerates data and efficiency, from product simulations to consumer behaviour modeling, freeing creative and design teams to focus on clarity and distinction.