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Creative Direction
and Colour Design

Shaping apparel collections through trend, culture and customer insight, informed by design innovation. 

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Ensure a cohesive visual language that reflects the present and evolves the brand forward.

SELECT CLIENTS

PROCESS

Future Forecasting

This defines where opportunity exists before design begins.

  • Macro and category-specific trend direction

  • Trade show, runway, and retail sythesis

  • Brand-relevant forecasting for products, silhouettes, colour, and materials

Seasonal Colour Direction

Collections that are intentional, cohesive, and elevated.

  • Seasonal and evergreen colour direction 

  • Custom palettes aligned to brand, market, and customer connection

  • Cross-category cohesion to support merchandising and seasonal flow

Design Guidelines

Establishing your brand's visual point of view.

The guide that directes all product decisions and aligns with future goals.

  • Defining a clear product point of view across materials, graphics and silhouettes.

  • Fit protocol, process, materials innovation and development guardrails

Let's work together.

Let's grab a coffee, look at some cool art and plan the future of apparel.

Thanks for submitting!

ALIGN VISION, PEOPLE & PRODUCT

Copyright © 2026
Sarah Anderson
All rights reserved

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