ABOUT

Sarah is a Creative Director and Apparel Designer working with global brands and start-ups, across freelance and in-house roles bringing clarity from concept through to production.

Specializing in colour, material, and creative direction across activewear, outdoor lifestyle, and contemporary categories, for mens and womenswear. With an experienced understanding of the connection people have with products and brands, she creates inspiring, actionable direction and apparel collections that are distinct in the market and purposeful in their function.

Outside of work, she is often trail running, road cycling, or hiking with friends. Capturing those experiences through plein air sketching, painting, and photography. Her current art practice is focused on creating functional objects from found materials, exploring industrial forms reinterpreted through a softer lens.

Insight shapes vision.

FIELD OBSERVATION

Biking, running, hiking, and spending time outdoors, informs how I think about apparel in real life. My design process is grounded in observation, experience, and consideration for how products are made, worn and reused.

ARTIST

Art has formed a large part of how I live and who I am. I am as interested in the process of creation as the outcome. It shapes how I see the world, connect with community and guides the way I approach design.

TEAM LEAD

Leading design teams for for emerging and start-up brands, I build collaborative processes that support creativity and clear execution, transforming ideas into distinctive, long-lasting collections.