Design
Creative Direction
Shaping apparel collections through trend, culture and customer insight, informed by design innovation.
Ensure a cohesive visual language that reflects the present and evolves the brand forward.
SELECT CLIENTS
Cycling Apparel
Creative Direction, Colour Design
Lululemon
Colour & Concept
FisheWear
Creative Direction
PROCESS
Future Forecasting
This defines where opportunity exists before design begins.
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Macro and category-specific trend direction
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Trade show, runway, and retail sythesis
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Brand-relevant forecasting for products, silhouettes, colour, and materials
Seasonal Colour Direction
Collections that are intentional, cohesive, and elevated.
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Seasonal and evergreen colour direction
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Custom palettes aligned to brand, market, and customer connection
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Cross-category cohesion to support merchandising and seasonal flow
Design Guidelines
Establishing your brand's visual point of view. The guide that directes all product decisions and aligns with future goals.
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Defining a clear product point of view across materials, graphics and silhouettes.
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Fit protocol, process, materials innovation and development guardrails